The Dual Studies Business Administration program is considered the one of its kind in Middle East In General and Palestine in Particular. It is a demand driven program based on the Private Sector needs and recommendations. A feasibility Study was conducted in the period between Nov - December 2015. This Study’s results support Al-Quds University’s decision of establishing the Dual Study Business Administration Program. It reflects the major private sector needs to establish this kind of teaching as major source of efficient and capable employees.

This program aims to support the mission of the Palestinian-German Dual Study program by: providing quality instruction to students to prepare them for successful careers; engaging in scholarly activity to combine academic knowledge with experience in Private Sector; and providing service to the university and greater community.

The (DSBA) program will  prepare  a distinct experienced generation of graduates, characterized not only as creators and innovators in their specialization field, but also capable to prove themselves as unique graduates who have an excellent soft skills for employment, such as: Communication, Interpersonal skills, Teamwork, Adaptability, and Information Technology.

They will also have a high percentage of employability by gaining Business Management Competences through their study such as: Marketing, Human Resource Management, Operational Management, Financial Management, Value Chain Analysis and Total Quality Management.

The Students will give the credit to the companies by applying their study project and Bachelor Thesis on subjects related to the company where they are spending the practical period.

The main difference between Dual Studies Business administration program and normal studies is the method of delivering the skills and competences to the learner. We are following the “sense and respond approach since we have identified the labor market needs and requirements and which subjects are better learned in the working environment and which have to be taught at the University. It has to be stressed that both places have to undergo quality assurance processes, because credits can be given only if quality and learner’s success are assessed.

On the contrary the normal track follow the “make and sell” approach which delivers graduates to the market without sensing the market needs. This makes the labor market flooded with numbers and not with qualifications and consequently raises the percentage of unemployment rates every year rather than creating more job opportunities.

The project "More Job Opportunities for Palestinian Youth" through Dual Studies at Al-Quds University, assisted by the German Government,
is being carried out by GFA Consulting Group on behalf of the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH.
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